Circuit Diaries

Objective

Build an owned content engine that makes a private track club legible to a wider audience.

Challenge

The club had a decade of history and almost no usable footage of it.

Strategy

An eight-part documentary series built around drivers rather than lap times, engineered for both long-form and short-form distribution.

Execution

Eight episodes, 42 track sessions covered, in-car audio rigs, drone plates and a full short-form derivative library.