Volt Bangladesh · Campaign
Current State
Reposition an EV brand away from eco-messaging and toward performance credibility.
Client
Volt Bangladesh
Discipline
Campaign
Year
2025
Objective
Reposition an EV brand away from eco-messaging and toward performance credibility.
Challenge
Category messaging in Bangladesh was saturated with sustainability language that buyers had stopped hearing.
Strategy
Lead with torque, silence and control. Treat the electric drivetrain as a performance story, not a moral one.
Execution
A studio-to-street hybrid shoot, three films, a paid social framework and an influencer drive programme across two cities.
Selected Frames
Results
2.8M
Reach
-46%
Cost per view
+92%
Showroom footfall
“Finally a campaign that sounded like the car actually drives.”
Brand Director, Volt Bangladesh
