Guides6 min read
Anatomy Of A Launch Film: 90 Seconds, 11 Shots
We break down the shot list, timing and sound design behind a vehicle launch film that actually converts.
Words by Nusrat Jahan
A launch film has one job: make the viewer want to stand next to the car.
Eleven shots. Ninety seconds. Every frame earns its place or it goes.
Sound carries more of the emotion than most brands expect — we build the audio bed before the edit is locked.
The final cut is always shorter than the client's first request. That is the point.
